
The Agile Daily Standup - AgileDad
Why Scrum's Product Goal is essential - Mike Cohn
Sep 4, 2024
In this engaging discussion, Mike Cohn, a well-known expert in Agile and Scrum methodologies, dives into the critical importance of medium-term goals in Scrum. He illustrates how the lack of these goals can lead to prioritization issues, likening it to receiving unexpected grocery substitutions. Cohn emphasizes that while long-term goals inspire creativity, medium-term goals are essential for maintaining focus and delivering value. He explores how these goals help teams navigate distractions and align efforts effectively.
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Quick takeaways
- Medium-term goals help Scrum teams maintain focus and measure progress beyond short sprint objectives, enhancing overall value delivery.
- A well-defined product goal prevents shiny object syndrome by allowing teams to prioritize tasks based on strategic importance rather than immediate pressures.
Deep dives
The Importance of Medium-Term Goals in Scrum
Medium-term goals play a crucial role in maintaining focus and direction within Scrum teams. These goals, typically set for a duration of two to three months, help teams measure progress and align their efforts in a way that extends beyond short sprint objectives and avoids the pitfalls of long-term ambitions. Without these intermediary goals, teams often prioritize urgent tasks dictated by stakeholders rather than focusing on what is genuinely important, potentially leading to a less valuable outcome. The discussion emphasizes that in order to effectively navigate priorities, teams must balance urgency with importance to ensure optimal delivery of value.
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