Out Of The Clouds Dr Andrea Wojnicki on skilled communication, word of mouth, and the importance of personal brand
In this episode of Out of the Clouds, host Anne Muhlethaler is joined by Dr Andrea Wojnicki, founder and chief talker of 'Talk About Talk', an online platform as well as a podcast.
From early experiences in brand marketing at Kraft Foods, Andrea, a self-confessed life-long learner talks about how she got into academia and earned herself a Doctorate of Business Administration (Marketing) from Harvard Business School, where she focused her research on consumer psychology and the fascinating subject of 'word of mouth'. Since then, she has been keenly exploring why people talk.
Over the course of the conversation, Andrea shares a lot of practical advice on interpersonal communications, and touches on how she supports business professionals and executives in becoming more skillful with their communication, which in turns supports their personal growth and career. We explore some of her favorite subjects, including personal branding, archetypes, and the three superpowers we all want to develop in our communication skills.
Andrea is also a talented painter, so we veer off to discussing the importance of creative outlets and how she gets into a state of flow, sometimes even on Zoom. It was a joy to record this episode, so we hope you will find as much enjoyment in listening to it.
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Show notes:
You can find Andrea at TalkAboutTalk.com
Follow her on Linkedin
On Instagram @talkingabouttalk and on Twitter @dr_woj
Sign up to the Talk About Talk newsletter to get the FREE course '5 email hacks'
The Pokemon Go HBS business case
Coach Tara Mohr and her book 'Playing Big'
Amy Cuddy's Ted Talk on how languages shapes who we are
The Zaltman Metaphor Elicitation technique
Andrea's teacher, Susan Fournier
1000 True Fans, an essay by Kevin Kelly
A Promised Land, by Barack Obama
'Personal History, by Kathrine Graham - Pulitzer Prize winner 1998 (autobiography)
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This episode is brought to you by Le Trente
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.