Episode 2 - Business acumen matters

In this episode we discuss commercial acumen, or is that business acumen? either way, and whatever term you prefer, the modern IT professional needs to understand the customer, their needs, and how to translate features into legitimate value for the customer in the pursuit of their goals and objectives.

In this episode we discuss what commercial acumen is, why it's important, how you should appraise yourself, and how you go about improving your skills in this area.

We also reference the fantastic article from Daryn Mason, The Solution Engineer's Guide to MEDDIC, here: https://www.linkedin.com/pulse/solution-engineers-guide-meddic-daryn-mason/?trackingId=FSIjpUWmSG91ipo%2B7xJ%2B8w%3D%3D