The Hustle Daily Show

How Athletic Brewing became the #1 NA beer in the US

Sep 22, 2024
Bill Shufelt, founder of Athletic Brewing, discusses the rise of non-alcoholic beer, highlighting a shift in consumer preferences towards healthier options. He shares the brand's rapid growth since 2017, emphasizing innovation, quality, and community engagement. The conversation explores the realities of entrepreneurship, including investment challenges and balancing passion with business needs. Shufelt also touches on the brand's unique brewing processes and how feedback drives loyalty in the booming non-alcoholic market.
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