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The Hustle Daily Show
How Athletic Brewing became the #1 NA beer in the US
Sep 22, 2024
Bill Shufelt, founder of Athletic Brewing, discusses the rise of non-alcoholic beer, highlighting a shift in consumer preferences towards healthier options. He shares the brand's rapid growth since 2017, emphasizing innovation, quality, and community engagement. The conversation explores the realities of entrepreneurship, including investment challenges and balancing passion with business needs. Shufelt also touches on the brand's unique brewing processes and how feedback drives loyalty in the booming non-alcoholic market.
30:56
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Quick takeaways
- Athletic Brewing has successfully captured the non-alcoholic beer market by aligning with the rising health-conscious and sober curious trends among consumers.
- The brand's journey involved overcoming investor skepticism through persistence, ultimately leading to significant growth and a broadening acceptance of non-alcoholic options in the beverage landscape.
Deep dives
The Rise of Non-Alcoholic Beer
The non-alcoholic beer market is experiencing significant growth, fueled by a cultural shift towards healthier lifestyles and the 'sober curious' movement among younger consumers. This trend is evidenced by a Gallup survey indicating that 45% of Americans now view moderate drinking as detrimental to health. Athletic Brewing has capitalized on this shift, emerging as a leader in the non-alcoholic beer category since its inception in 2017, achieving a valuation of $800 million. The brand's strategy focuses on providing delicious alternatives that fit modern social lifestyles, aiming to create a product that not only tastes good but also resonates with health-conscious consumers.
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