

How Athletic Brewing became the #1 NA beer in the US
Sep 22, 2024
Bill Shufelt, founder of Athletic Brewing, discusses the rise of non-alcoholic beer, highlighting a shift in consumer preferences towards healthier options. He shares the brand's rapid growth since 2017, emphasizing innovation, quality, and community engagement. The conversation explores the realities of entrepreneurship, including investment challenges and balancing passion with business needs. Shufelt also touches on the brand's unique brewing processes and how feedback drives loyalty in the booming non-alcoholic market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Brewed for Change: Athletic Brewing's Journey
01:34 • 8min
The Rise of Non-Alcoholic Beverages
09:07 • 14min
The Realities of Entrepreneurship and Business Culture
22:50 • 2min
Navigating Current Challenges in the Non-Alcoholic Beer Market
24:46 • 2min
Exploration of Brewing and Business Growth
26:47 • 2min