Modern CTO Computing Where It’s Hot, Freezing, and Impossible with Lisa Groeneveld, Co-Founder of OnLogic
Feb 10, 2025
Lisa Groeneveld, Co-founder of OnLogic, shares her entrepreneurial journey from a leap of faith with an $80k order to navigating edge computing in extreme environments. She discusses the significance of trust and innovation in building her business, while emphasizing the importance of strategic data processing. Lisa also draws leadership lessons from Toy Story, highlighting resilience and the value of company culture. Her insights on open-source technology reveal its role in programming and the future of computing solutions.
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The $80,000 PO
- Lisa and Roland, facing financial constraints while building a house, decided to import and sell mini ITX motherboards online.
- A pivotal moment came when they sent an $80,000 check to a supplier in Taiwan they had never met, demonstrating a leap of faith that paid off.
Defining Success
- Success is iterative, involving both failures and wins.
- Define success incrementally to build resilience and tenacity.
Innovators, Not Inventors
- OnLogic prioritizes innovation, focusing on making existing ideas better and more useful, rather than inventing new technologies.
- This approach allows them to adapt to market needs and be resourceful, especially in their early stages with limited resources.