Modern CTO
Computing Where It’s Hot, Freezing, and Impossible with Lisa Groeneveld, Co-Founder of OnLogic
Feb 10, 2025
Lisa Groeneveld, Co-founder of OnLogic, shares her entrepreneurial journey from a leap of faith with an $80k order to navigating edge computing in extreme environments. She discusses the significance of trust and innovation in building her business, while emphasizing the importance of strategic data processing. Lisa also draws leadership lessons from Toy Story, highlighting resilience and the value of company culture. Her insights on open-source technology reveal its role in programming and the future of computing solutions.
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Quick takeaways
- Lisa Groeneveld's journey in co-founding OnLogic illustrates the significance of trust and relationships in successful business ventures.
- The evolution of edge computing emphasizes the need for tailored solutions that align with specific environmental challenges for optimal efficiency.
Deep dives
Founding OnLogic
OnLogic was co-founded by Lisa Grunewald and her husband in 2003, driven by a personal journey following a family loss and a desire to innovate in the IT space. Their venture began with a bold move, spending their life savings to purchase $80,000 worth of mini ITX motherboards from a Taiwan supplier, a decision motivated by their vision to create a tech business without fully understanding the challenges ahead. Despite their initial naivety, this leap of faith laid the foundation for success, revealing the importance of trusting relationships in business. Over the years, they have built a resilient company that has sold nearly 900,000 computers and cultivated strong supplier partnerships.
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