Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!
Join Michelle J Raymond as she breaks down the major shifts and strategies for LinkedIn B2B marketing in 2026. From the introduction of 360Brew and the rise of pay-to-play features, to the changing demographics of LinkedIn users, she covers all the essential updates.
Discover the importance of revisiting your marketing fundamentals, updating your profile and Company Page, and maximising the Power of Two by aligning company and employee efforts.
This episode is packed with insights to help you stand out and achieve your LinkedIn goals in the coming year.
Key moments in this episode -
00:00 Introduction: New Year, New Playbook
01:04 Reflecting on LinkedIn Changes in 2025
01:34 Understanding the 360Brew LinkedIn Algorithm
03:41 Key Shifts in LinkedIn's Platform
07:42 The Importance of a Strong LinkedIn Strategy
11:06 Revamping Your LinkedIn Presence
13:44 The Power of Two: Company Pages and Employees
16:36 Final Thoughts and Looking Ahead
CONNECT WITH MICHELLE J RAYMOND
- Michelle J Raymond on LinkedIn
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Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://metricool.com/michellejraymond/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260113_michelle-raymond_jan-sm-study_en&utm_content=audio&utm_term=q1