Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD #684 - The Branding Playbook: Insights and Innovations with Kim Derrick Rozdeba (Branding Queens)
In this exciting episode of our podcast, we sit down with branding expert and accomplished author, Kim Derrick Rozdeba, to delve into the dynamic and multifaceted world of branding. With a career spanning over three decades in strategic planning and branding for Fortune companies, Kim brings a wealth of knowledge and experience to our conversation.
Our discussion kicks off with an exploration of the fundamental question: "What is a brand? And why is it important?" Kim, with his extensive experience and innovative approach, breaks down the concept of branding in a way that's both insightful and accessible.
Next, we delve into the intriguing topic of Kim's 5 Cs of branding. This unique framework simplifies the complex process of branding, making it understandable and relatable for our listeners. Kim not only explains each of these Cs but also shares practical examples of how they are implemented in real-life scenarios.
A crucial part of our discussion focuses on a common challenge faced by many companies – the execution of these branding principles. Kim identifies which of the 5 Cs companies often struggle with the most and offers his expert advice on how to overcome these hurdles.
For entrepreneurs and new businesses, our conversation takes an interesting turn as we ask Kim which of the 5 Cs is the most critical for a new company. His answer provides valuable guidance for startups looking to establish a strong brand presence from the outset.
Diving into his recent book, "Branding Queens," we explore the stories of 20 entrepreneurial women who built iconic brands. Kim shares insights into these powerful brand builders, discussing their journeys and the lessons we can learn from their successes and challenges.
Finally, we seek Kim's advice for anyone looking to build a brand, personal or otherwise. He shares actionable tips and strategies that listeners can apply to their own branding efforts.
To check out Kim Derrick Rozdeba's book, "Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties", visit Amazon: https://amzn.to/47N0Ndn
Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.
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