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The GaryVee Audio Experience

30 Minutes To Improve Your Social Media Game | #3 of 2024 Top Podcasts

Dec 30, 2024
Discover the ultimate guide to mastering social media in 2024! The discussion highlights strategic insights for choosing the best platforms based on your business goals, whether B2B or B2C. Learn how to harness the power of LinkedIn for organic reach and engage audiences through creative repurposing of viral content. The emphasis on self-awareness and leveraging your strengths in content creation ensures your messaging resonates. Plus, get tips on testing new formats and optimizing visuals for maximum engagement!
29:30

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Quick takeaways

  • Choosing the right social media platform based on your business model can significantly enhance your marketing effectiveness and reach.
  • Creating high-quality, engaging content and utilizing underpriced attention on platforms like LinkedIn can drive visibility and networking opportunities.

Deep dives

Choosing the Right Platform for Your Business

Selecting the appropriate social media platforms is crucial for effective marketing, as their suitability varies based on the business model. For B2B businesses, LinkedIn stands out as the top choice, particularly when targeting specific industries like SaaS or legal services. In these instances, YouTube Shorts is recommended as a key secondary option due to its search engine capabilities, followed by Facebook and Twitter for community engagement. Conversely, businesses selling products to a younger demographic, such as T-shirts, should prioritize TikTok and Instagram for their higher engagement rates and accessibility.

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