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Power of Origin Stories
- Origin stories combine a triggering incident with a consequent choice that defines the hero's path.
- These stories influence culture and individual decisions far beyond their narrative value.
Starbucks Espresso Origin
- Howard Schultz transformed Starbucks after experiencing Italian espresso culture.
- This origin story inspired Starbucks' growth and quality focus globally.
Seth Godin's Tough Origin Story
- Seth Godin's origin story involves a challenging motorboat trip that ended lost and sick in Cleveland.
- He learned resilience and the imperative to keep going despite setbacks from this experience.