How to Generate Hundreds of Content Ideas to Support Your Business with Melanie Deziel: An EOFire Classic from 2021
Sep 16, 2023
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Melanie Deziel, a content expert, shares the power of storytelling in content marketing and how it helps attract and engage customers. She discusses unlocking creative content ideas with the Content Fuel Framework and the importance of curating resources to build confidence and provide value. Discover how to activate your creativity and generate unlimited story ideas with Story Fuel's workbook.
Content is essential for showcasing expertise, engaging customers, and staying top of mind.
Every entrepreneur has innate creativity that can be activated to generate innovative content ideas.
Deep dives
The Importance of Content for Entrepreneurs
Content plays a significant role in showcasing expertise, attracting and engaging customers, and staying top of mind. It allows entrepreneurs to connect with their audience on a human level, demonstrating what they stand for and offering valuable insights. Content also helps in retaining customers and ensuring they think of the business when making purchasing decisions. Regardless of the industry or audience, every type of business needs content to communicate and create meaningful connections with their target market.
Activating Creativity to Generate Content Ideas
Everyone has innate creative abilities, and it's essential to activate them when generating content ideas. Creativity can be unlocked by having the right prompts and systems in place. Rather than considering themselves as not creative, entrepreneurs should recognize that they have the potential to come up with innovative ideas. By adopting a focus and format approach, where every piece of content is centered around a specific topic or perspective, entrepreneurs can create engaging content in various forms, such as writing, audio, or video. Closing the gap between the entrepreneur's preferred content language and the audience's content preference can be achieved through various tools and talent.
Starting with Curated Content and Selecting the Right Formats
When getting started with content creation or feeling uncomfortable as a content creator, curating existing resources can be a great way to provide value to the audience. Curated content, such as lists of recommended podcasts, books, or events, can serve as a starting point for entrepreneurs to build confidence and systems for content creation. It's crucial to identify the entrepreneur's first content language, the format they are most comfortable with, while also considering the audience's preferred content consumption methods. Sometimes, a combination of talents and tools is necessary to bridge the gap between the entrepreneur's content language and the audience's preferences.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas.
Top 3 Value Bombs
1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged.
2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start.
3. You are creative! You have it within you to create excellent content - you just need to know when to activate it.
Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework
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