Finding Clients as a Coach – The Four Key Sources

In this episode ofThe Active Life Podcast, the hosts tackle one of the most common challenges for fitness professionals:Where do I find my clients? They break down the reality of client acquisition, emphasizing that if you don't have unlimited money and time to burn on ads, the only way forward is through quality conversations. This discussion provides a wake-up call to those who are hesitant about outreach and offers a step-by-step approach to finding the right clients without relying on expensive marketing strategies.

The episode introduces thefour primary client sources that every coach should focus on: past clients, current clients, prospective individuals, and referrals. The hosts share a powerful success story of a coach who re-engaged past clients and grew his revenue by thousands with just a few emails. They also highlight the missed opportunities that many coaches overlook, such as upselling services to existing clients and leveraging their personal networks. With practical strategies and real-world applications, this episode provides a roadmap for coaches looking to fill their books with the right clients.

Listeners will walk away with anactionable exercise to categorize potential clients and start meaningful conversations today. Whether you're a new coach trying to build momentum or an experienced professional looking for growth strategies, this episode is packed with valuable insights that can help you generate business immediately.