This Guy Hacked Google & AI With a Single Press Release
Sep 5, 2025
A fascinating discussion unfolds about how a single press release significantly influenced Google's search rankings and AI-generated content. The episode reveals the surprising trust AI systems place in press releases, often overlooking accuracy. It highlights the dramatic rise of AI-driven websites and their impact on SEO, emphasizing the manipulation of search visibility. Insights for both novices and veterans in the SEO world are shared, illustrating the intricate dance between press releases, search engines, and artificial intelligence.
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question_answer ANECDOTE
Press Release Pushed Rival Off Page One
Max Roslyakov published a press release to push a negative comparison post off page one of Google.
The release moved the negative result from #7 to #11, showing a cheap tactical win.
insights INSIGHT
Press Releases Are Overweighted By AI And Search
Press releases are treated by search and AI as semantically trustworthy sources, even without journalism standards.
AI systems and programmatic sites can synthesize and amplify press-release claims into high-ranking content.
question_answer ANECDOTE
Newsjacking Caused A False Stock-Related Story
A press release linking a product to SEMrush was programmatically repurposed into news tying a stock drop to that product launch.
That programmatic content ranked highly for queries about why SEMrush's stock dropped.
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E793: Max Roslyakov’s single press release managed to push down negative content on Google and even influenced how AI tools reported information.
I walk through the full story of how one inexpensive press release changed search rankings and shaped AI-generated answers. What started as an attempt to bury a negative comparison post ended up exposing how both Google and AI systems treat press releases as trusted sources.
We’ll cover: - How press releases can be used to manipulate search results - Why AI tools often repeat content from press releases without checking accuracy - The explosive rise of AI-generated sites like AInvest and their massive traffic growth - The broader implications for SEO, search visibility, and the reliability of AI answers
Whether you’re new to SEO or already experienced, this episode offers insight into how search and AI are being manipulated today.
💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/
00:00 AI Manipulation 00:20 Max's Press Release Strategy 01:00 The Impact of AI on Press Releases 02:26 The Role of AI in SEO Manipulation 04:15 AInvest Case Study 07:51 Final Thoughts
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