In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
Episode 338 – Mike Herrera of legendary punk rock band MxPx returns to the show today! They just released their new album, “Find Your Way Home”, and we talk about his approach to songwriting, their return to a more DIY approach self-releasing the record, their live streams, choosing a setlist on tour, his role as bassist in Goldfinger, and so much more. Go check out the new album, out now everywhere, and Mike’s podcast - the Mike Herrera Podcast!
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Lead Singer Syndrome with Shane Told 
