127. Rita Clifton CBE: What boards get wrong about brand

Rita Clifton CBE is Chair of Simplyhealth and Deputy Chair of the John Lewis Partnership. Tune in to hear her thoughts on: Why should boards care more about brand? (1:52) What framework do you use to assess brand when joining a board? (5:49) How should CEOs think about return on brand investment? (8:03) How should boards manage the lag between internal changes and market perception?(17:59) When has your brand expertise helped unlock board-level value? (20:18) What did you do at ASOS when the share price collapsed? (28:17) How should boards handle intense public scrutiny of  their brands? (31:29) Where do boards most often go wrong on brand? (37:19) And ⚡The Lightning round ⚡(40:44)

Host: Oliver Cummings

Producer: Will Felton

Editor: Alex Fish

Music: Kate Mac

Audio: Nick Kolt

Email: podcast@nurole.com

Web: https://www.nurole.com/nurole-podcast-enter-the-boardroom