Money Lab Falling Downhill
Nov 25, 2025
Explore the concept of 'falling downhill' by leveraging your unique skills and relationships instead of chasing rigid goals. Discover why video is a natural tool for connection and the power of authenticity over scripted content. Learn how different strengths shape individual paths, and why a sustainable approach can lead to long-term success. For writers, focusing on compatible platforms can enhance their reach. Plus, insights into why the podcast adheres to an audio format to better connect with its audience.
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Follow Your Skills, Not Goals
- Falling downhill means leaning into the skills, relationships, and audience you already have.
- It removes fixed goals so you can sustain the work long-term by doing what feels natural and easy.
Video Is Matt's Natural Strength
- Matt explains that his strongest skill is video and that he's mostly only been on-screen talent lately.
- He recognizes he should be more involved in creating video content because that's where he naturally excels.
Perform Like Yourself On Camera
- Be yourself on camera and use bullet points instead of fully scripted performances.
- Riffing off bullets fits natural personality and makes content easier to produce and more relatable.
