220. Jefferson Fisher, Fisher Firm — Staggering Growth: Ambition Guided by Values (Rerelease)
Nov 2, 2023
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Jefferson Fisher, Founder of Fisher Firm, grew his law firm to 8 attorneys and 16 employees in less than a year. He emphasizes authenticity and core values in every aspect of his business, from branding to hiring. With a TikTok following of over 300K, he discusses how social media drives lead generation. Find out how he leverages social media for credibility and leads, and the importance of hiring with a good heart.
Building a strong client base by being authentic and guided by core values leads to staggering growth.
Embracing unconventional approaches, such as running a law firm like a business and utilizing social media, can drive impressive growth in a short period of time.
Deep dives
Authenticity as a Value and Vision
Jefferson Fisher, CEO of Fisher Firm, emphasizes the importance of establishing a solid foundation of values and vision for his law firm. He has set the vision of being the most authentic law firm in Texas, aligning all decisions and hiring practices with these values. Fisher believes that by sticking to principles and providing exceptional client experiences, the firm will attract success beyond monetary gains.
Breaking Traditions and Embracing Change
Jefferson Fisher's approach to the business of law is unconventional. He started his own firm, Fisher Firm, which is run like a business rather than a traditional law practice. Fisher employs a team of attorneys, focuses on efficient operations, and utilizes social media to connect with clients. By embracing change and challenging traditional norms, Fisher has achieved impressive growth in just one year.
The Power of Social Media
Social media has played a significant role in Fisher Firm's success. With over 600,000 followers on Instagram, Fisher leverages social media platforms to boost credibility, showcase authenticity, and provide value to his audience. He emphasizes that to succeed on social media, one must simply start creating content without worrying about perfection. Consistency and providing valuable insights are key to building a loyal audience.
Dealing with Conflict and Nurturing Relationships
Jefferson Fisher's upcoming book will focus on conflict resolution and effective communication. It will provide strategies for dealing with different personalities, such as introverts, emotionally sensitive individuals, and those with aggressive tendencies. Fisher believes that understanding behavioral science and implementing strategic approaches to conflict can significantly enhance personal and professional relationships.
Jefferson Fisher (@jefferson_fisher) opened Fisher Firm (@fisherfirm) just under a year ago. By showing up exactly as himself, he has created a strong client base so big that he had to expand. Today he runs a business of 16 employees and eight attorneys. Including his father.
Every decision Jefferson makes is guided by his quest to become "the most authentic law firm in Texas". He explains how core values shape everything from branding to hiring. How to appear more human, and really connect with potential clients both on and off line. And why every firm, regardless of size, needs to operate like a business. Hear how he gets it done in this release of a fan favorite!
Links
Want to hear more from elite personal injury lawyers and industry-leading marketers?
How he grew to eight attorneys and 16 employees in under a year.
How Jeffersons TikToc base of 300K+ followers drive lead generation.
How did core values set him up for success?
Past Guests
Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert