162: E-Commerce that doesn’t Cost the Earth . Melissa Wijngaarden, Noor Veenhoven, Marcella Wijngaarden, Impactbytes

We all want more sustainable fashion and ethically produced goods. But greenwashing and wishy-washy information make us unsure which products are really sustainable.

Enter Impactbytes (https://www.impactbytes.io), the growth engine for sustainable e-commerce. It’s the brainchild of the impressive Amsterdam-based founding trio Noor Veenhoven and sisters Marcella and Melissa Wijngaarden. The @TechstarsBerlin alumni are building the machine that powers the web with sustainable product data so that ethical businesses thrive. They already partner with the likes of Ecosia and (investor friends, take note) are currently fundraising to bring sustainable goods to bigger and bigger audiences.

Tune into this episode to get your weekly dose of CEO insights into:

🚀 How to successfully transition from a customer-facing brand to a new behind-the-scenes product

📸 How to get into the media as an early-stage startup

📣 Whether purpose really helps to get your message out

👭🏻 And what it’s really like to start a business with your sibling!

If you want to dive deeper into new ideas and tech around product sustainability, check out:

Episode 107: Becoming the Tesla of the fashion industry. Anna Franziska Michel, Yoona.

Episode 132: Storytelling Secrets for Start-Ups. Iris Skrami, Renoon 

Episode 159: Your Purpose is your Story. Gemma Comabella, COCOLI

And here’s the link to the episode with Ecosia’s founder Christian Kroll: https://open.spotify.com/episode/0UoA4bvJLM3c3iDcL4729r?si=Ce4tnGzBQ3im3-rTIE3T1A

Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535