CONEX S4: Activating Strategy With Conversational Content

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip: Flip the Switch
• ClearVoice
• Convince & Convert: The Business of Story

 

In This Episode

• Why success means strategically thinking of content as a filter
• How conversational content leads to shaping the market
• Why understanding your consumer's values means keeping in mind a large number of personas
• How understanding strategy behind the conversations leads to winning content
• Why marketing today means creating and extending two-way dialogue via multiple channels
• The communication concept of 30/3/30

 

Resources

• Stat of the Week: Despite new challenges, CEOs confident in growth through transformation
• Brian Miske on Twitter: @BGMiske
• KPMG MSLP

 

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