One of the keys to becoming more efficient in marketing is to repurpose your content.

I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material.

If the source material is a podcast:

podcasts transcribed into blog posts
blog posts repurposed into articles
articles repurposed into keynotes

If the source material is a blog post:

blog posts repurposed into podcasts
podcasts become series, repurposed into coaching courses
coaching courses repurposed into e-books

If the source material is a webinar:

webinars repurposed into keynotes
keynote slides repurposed into lead magnets
lead magnets repurposed into a product

BYP 73 - 9 Ways To Repurpose Your Content