Exploring the Depths of Email and SMS Marketing

Introduction to Nikita Vakhrushev and Aspekt:

• Discover Nikita’s journey from a 19-year-old entrepreneur to a digital marketing expert.
• Insights into Aspekt’s role in elevating over 100 D2C brands.

The Untapped Potential of SMS Marketing:

• Uncover why many businesses overlook collecting phone numbers for SMS.
• Integration of SMS with platforms like Klaviyo and OmniSend.
• The cost-effectiveness and direct customer reach of SMS marketing.

Educational Content in Emails:

• The shift from sales-driven to educational emails.
• Building customer relationships through informative content.
• A case study on a men’s hair care brand leveraging educational emails.

Email Forward-ability: A Hidden Gem:

• Nikita's perspective on crafting emails that encourage forwarding.
• Harry's brand strategy as an exemplary model of email forward-ability.

Revenue Boost from Email and SMS:

• The significant contribution of emails to overall turnover.
• How SMS marketing can further enhance revenue by 10%.

Global Messaging Preferences:

• Discussion on the varying popularity of platforms like WhatsApp.
• Adapting strategies to local communication preferences.

Enhancing Engagement with SMS and Email:

• Effective SMS capture strategies for deeper customer engagement.
• The impact of incorporating MMS in SMS marketing.

Key Takeaways:

1. Embrace the often-overlooked potential of SMS in your marketing strategy.
2. Stay adaptable and evolve your digital marketing approaches for maximum impact.

🎧 Want to dive deeper into these innovative marketing strategies? Listen to the full episode of the eCommerce Podcast for comprehensive insights from Nikita Vakhrushev. Discover how to revolutionise your approach to email and SMS marketing for your e-commerce business.

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For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.