The Digital Agency Growth Podcast Kevin Lee on Acquiring 11 Agencies and Being a Marketing Mad Scientist
Our guest this week has built his marketing firm by acquiring other agencies so that his firm can be a one-stop shop for serving their clients. This approach is different from most of our guests, but with almost 30 years under their belt, it’s working for them! This week, episode 163 of The Digital Agency Growth Podcast with Kevin Lee is about acquiring eleven agencies and being a marketing mad scientist!
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In this episode of The Digital Agency Growth Podcast, Dan Englander and Kevin Lee shares the importance of understanding your client roster so that you can make better long-term decisions.
Kevin Lee Co-Founded Didit, a leading digital-first marketing firm, in 1996. He also founded GivingForward.org, a cause-marketing nonprofit focused on generating revenues for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. Kevin invents marketing technology solutions for Didit clients and has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing.
In this episode, Dan and Kevin Lee discuss the following:
- What someone looks for in an acquisition and things that make for a great one.
- Big mistakes Kevin has made and how you can learn from them.
- The importance of diversifying your client base and getting beyond big client problems.
- The process of having fun and finding your superpower.
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