New Books in Political Science

Dana Gorzelany-Mostak, "Tracks on the Trail: Popular Music, Race, and the US Presidency" (U Michigan Press, 2023)

Apr 26, 2024

Dana Gorzelany-Mostak discusses how US presidential candidates use music to shape their identities, connect with voters, and convey messages. Examples include Bill Clinton and Barack Obama engaging with popular music to signal race and cultural competency. The podcast explores Ben Carson's failed music strategy, a female candidate's use of hip-hop to reshape her image, and the impact of sister duo Camille and Haley's song during the 2020 Trump campaign, challenging traditional norms in political music.

50:38

Episode guests

Dana Gorzelany-Mostak

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Presidential candidates use music to construct identities and connect with voters across diverse demographics.

Music authenticity, alignment with candidate identity, and resonance with target audiences are crucial in political campaigns.

Deep dives

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A new PR service targeted towards promoting academic books was discussed in the podcast. The founder of the New Books Network collaborated with a PR firm to develop a service aimed at promoting academic books. Their goal was to provide value for money and offer a service specifically tailored for individuals who write academic books. This initiative was seen as the first of its kind and aimed to help authors market their academic works effectively.

Introduction

2min

Music's Role in Presidential Campaigns

14min

Exploring Ben Carson's Failed Music Strategy in his Presidential Campaign

4min

Music Strategy in Political Campaigns

9min

Sisters Camille and Haley: Music, Politics, and Controversy

8min

The Power of Sound: Influence of Music on Political Campaigns

12min

From Bill Clinton playing his saxophone on The Arsenio Hall Show to Barack Obama referencing Jay-Z's song "Dirt Off Your Shoulder," politicians have used music not only to construct their personal presidential identities but to create the broader identity of the American presidency. Through music, candidates can appear relatable, show cultural competency, communicate values and ideas, or connect with a specific constituency. On a less explicit level, episodes such as Clinton's sax-playing and Obama's shoulder brush operate as aural and visual articulations of race and racial identity. But why do candidates choose to engage with race in this manner? And why do supporters and detractors on YouTube and the Twittersphere similarly engage with race when they create music videos or remixes in homage to their favorite candidates?

With Barack Obama, Ben Carson, Kamala Harris, and Donald Trump as case studies, Tracks on the Trail: Popular Music, Race, and the US Presidency (U Michigan Press, 2023) sheds light on the factors that motivate candidates and constituents alike to articulate race through music on the campaign trail and shows how the racialization of sound intersects with other markers of difference and ultimately shapes the public discourse surrounding candidates, popular music, and the meanings attached to race in the 21st century. Gorzelany-Mostak explores musical engagement broadly, including official music in the form of candidate playlists and launch event setlists, as well as unofficial music in the form of newly composed campaign songs, mashups, parodies, and remixes.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.

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