New Books in Political Science cover image

New Books in Political Science

Dana Gorzelany-Mostak, "Tracks on the Trail: Popular Music, Race, and the US Presidency" (U Michigan Press, 2023)

Apr 26, 2024
Dana Gorzelany-Mostak discusses how US presidential candidates use music to shape their identities, connect with voters, and convey messages. Examples include Bill Clinton and Barack Obama engaging with popular music to signal race and cultural competency. The podcast explores Ben Carson's failed music strategy, a female candidate's use of hip-hop to reshape her image, and the impact of sister duo Camille and Haley's song during the 2020 Trump campaign, challenging traditional norms in political music.
50:38

Podcast summary created with Snipd AI

Quick takeaways

  • Presidential candidates use music to construct identities and connect with voters across diverse demographics.
  • Music authenticity, alignment with candidate identity, and resonance with target audiences are crucial in political campaigns.

Deep dives

Exploring a New PR Service for Academic Books

A new PR service targeted towards promoting academic books was discussed in the podcast. The founder of the New Books Network collaborated with a PR firm to develop a service aimed at promoting academic books. Their goal was to provide value for money and offer a service specifically tailored for individuals who write academic books. This initiative was seen as the first of its kind and aimed to help authors market their academic works effectively.

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