14min chapter

New Books in Political Science cover image

Dana Gorzelany-Mostak, "Tracks on the Trail: Popular Music, Race, and the US Presidency" (U Michigan Press, 2023)

New Books in Political Science

CHAPTER

Music's Role in Presidential Campaigns

Exploring how music has been strategically used by presidential candidates to shape identities, convey messages, and connect with voters. The chapter discusses the intersection of popular music, race, and the US Presidency, highlighting examples from Bill Clinton's iconic performance of Elvis Presley's 'Heartbreak Hotel' to Obama's engagement with hip-hop culture. It reveals the deliberate ways music has been employed to project political narratives and appeal to diverse audiences.

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