E 227 Thought Leadership, Audience Engagement, and the Value of Physical Space

Today Laura chats with architect Kevin Ervin Kelley, co-founder with Terry Shook, FAIA, of the strategic design firm Shook Kelley, who is all about creating places and experiences that have the power to convene people.

Doesn’t that sound cool?

Making the audience the star of the place allows both Creators and Capitalists to get clear on what kind of payoff they need to provide to consumers in exchange for their time, energy, and expense.

Successful architects and designers are also master communicators and today is our chance to learn from a high AQ A-Lister! (AQ = Aesthetic Intelligence.)

The competitive edge has shifted already and that matters

whether you lead a company or want to stand out as a thought leader.

But a little less Alan Turing and a bit more William Shakespeare

would change everything.

While Kevin works a lot with retail and other public-facing industries,

expectations are now radically different no matter where you work!

Mercado is an excellent example of the future successful grocery store.

You’ll learn in this fascinating conversation how to think about place in the modern context.

Top-notch takeaways include:

🔥What you must know about our “Replacement Economy” (before we’re replaced 🤣)

🎯The pioneer essential skill needed for career success right now

🎤How and why office space has radically changed (hint: new purpose)

🛒What’s about to change in our grocery stores!

💰How Kevin and Terry Shook, FAIA built their firm SELLING big ideas (you can copy this!)

🚀Use the work/payoff ratio (WPR) to make better decisions

🔥The importance of Bonfire Events and their “participation mystique”

ABOUT THIS WEEK’S GUEST:

Kevin Ervin Kelley is an award-winning architect, brand innovator, and co-founder of the strategic design firm Shook Kelley, with offices in Los Angeles and Charlotte.

Over the last three decades, he has worked closely with the executive leadership teams of some of the world’s most well-known

brands, such as Harley Davidson, Whole Foods, Kroger, Kraft, Nabisco, JM Smucker, Cadbury, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional enterprises.

His expertise is convening people in the public realm and studying how the environment of a place affects behavior, perception, and decision-making.

He is a frequent speaker at retail, food, and other consumer-related

conferences in the U.S. and Asia and has taught courses at Harvard University and the University of North Carolina at Charlotte for many years.

FOR YOU:

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Visit www.speakupwithlaura.com to learn how Laura’s allergy to boring helps leaders speak up and make things better.

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WIth Speak Up communication training, individuals learn to enhance their executive presence, influence and confidence, refining their communication style to increase visibility and effectiveness in promotion opportunities. By honing communication skills and fostering a trusted advisor mindset, aspiring executives cultivate mastery in public speaking to engage audiences and beat imposter syndrome.