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Paul Nicks has a new role as VP, Domain Investor at GoDaddy, signaling a shift in how domains are viewed. The podcast discusses GoDaddy's holistic digital identity approach, domain investor priorities and challenges, lease to own option success, commission structure changes, and the impact of personnel changes on domain investors.
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Quick takeaways
- GoDaddy's restructuring focuses on integrating domain names with websites and logos to provide a holistic digital identity approach.
- Commission structure changes at GoDaddy aim to reward customer loyalty and incentivize continued use of domain investor services.
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Changes at GoDaddy
GoDaddy has made significant shifts in the roles and structures related to domain investors. This includes Paul Nix taking on the role of VP of Domain Investor at GoDaddy, indicating a change in how domains are approached and viewed within the company. The focus has shifted towards a more holistic digital identity approach, integrating domain names with websites, logos, and other elements. This restructuring aims to provide a more seamless and comprehensive experience for customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode