The GaryVee Audio Experience Instagram IS NOT where you should be mainly posting in 2024
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Dec 13, 2023 The podcast dives into the shifting landscape of social media, highlighting Instagram's waning influence. Instead, it champions LinkedIn, YouTube Shorts, and TikTok as the go-to platforms for audience engagement. Insightful discussions include navigating consumer behavior in e-commerce and crafting effective B2B marketing strategies, with a focus on authenticity and creativity. Listeners explore the future of Web3, NFTs, and innovative staffing solutions for small businesses. Expect a blend of business wisdom and fresh marketing strategies!
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Platform Focus
- Focus on LinkedIn, YouTube Shorts, and TikTok for organic reach.
- Instagram is currently saturated, making it difficult to gain traction.
Consumer Reality
- Understand consumer behavior instead of expecting them to change.
- Web2 and Web3 are just labels; focus on humans and reducing friction.
Friction and Storytelling
- Focus on clear communication and minimizing friction in user experience.
- Effective storytelling at scale is crucial for driving demand and marketing.