The AI in Business Podcast The Future of Adverse Event Detection in Healthcare and Life Sciences - with Marie Flanagan of IQVIA
May 6, 2025
Marie Flanagan, a Director at IQVIA, dives into the exciting intersection of AI and safety workflows in healthcare. She discusses the surge in data complexity, from social media insights to audio recordings, posing challenges for pharmacovigilance. Marie highlights how AI tools like voice-to-text transcription are revolutionizing data management, allowing safety teams to focus on critical tasks. She stresses the irreplaceable role of human judgment in interpreting nuanced clinical situations, showcasing a balanced approach to enhance patient safety.
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Explosion of Diverse Safety Data
- The pharmacovigilance industry faces explosive data growth from diverse sources like social media, call centers, and audio/video files. - This data influx creates significant challenges but opens opportunities for AI in drug safety workflows.
Rise of Audio and Video Data
- Audio and video data have expanded significantly in safety workflows compared to a decade ago. - Companies must now monitor new mixed media sources, including social channels, for safety events.
Harness Voice-to-Text Effectively
- Use voice-to-text transcription to convert large volumes of audio into manageable text data quickly. - Leverage automation to filter out irrelevant content and highlight key safety risks efficiently.