Guy Kawasaki on Being Remarkable in Your Agency and Your Life | Ep# 711

What does it take to be truly remarkable? Do you struggle with imposter syndrome? Even uber-successful entrepreneurs like Guy Kawasaki have had those moments. Transitioning from corporate giants like Apple, Inc. to crafting a legacy of remarkability, he has devoted the latter part of his career to unraveling the essence of extraordinary achievements and the secrets of remarkable personalities.

Learn more from Guy Kawasaki’s reflections on navigating the dichotomy of being undervalued and overvalued throughout his career, his unwavering commitment to paying it forward, and his enduring quest to craft a legacy that transcends generations.

Guy Kawasaki is a world-known marketer, author, speaker, and podcaster whose career has lately focused on empowering and inspiring people to reach their full potential. His expertise spans innovation, entrepreneurship, and social media, and he has worked with esteemed clients such as Apple, Nike, Audi, Google, and Microsoft. Currently serving as the Chief Evangelist at Canva, he is fervently committed to helping people become extraordinary through his latest book. Learn about his fascinating life story and insights on career progression and personal growth.

In this episode, we’ll discuss:

• What is an evangelist and how does it relate to marketing?

• Overcoming self-doubt and hidden benefits of imposter syndrome.

• Guy’s advice on growing a successful marketing agency.

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E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

The Evolution of Success: an Entrepreneur’s Career in Thirds

Throughout his career, Guy has experienced the spectrum of financial success, from feeling undervalued in the early stages to being pleasantly surprised by the substantial offers he received later on. Now, he views his career path in thirds. For the first third of his career, he felt underpaid for his accomplishments. However, in the second third of his life, he found himself being offered significant sums of money for his work. He knew how much he wanted but was surprised to see people were willing to pay that sum. Now, in the final third of his life, he is financially stable and focused on giving back.

Looking back on his journey, he reflects on the importance of not having everything handed to him as a way to build character and resilience. He had to work hard, prove himself, and continually strive for more to reach the level of success he has achieved, something for which he is now thankful.

With such an interesting and successful career, Guy now aims to leave a legacy of empowering others, which he actively pursues through his podcast and writing, solidifying his commitment to positively impacting people's lives.

Chief Evangelism Officer: Spreading the Word on Innovation

Guy is currently the Chief Evangelist at Canva, a position he previously held at Apple as well. According to the definition of evangelism, this means he is dedicated to spreading the good news about products that can benefit others, emphasizing their value in enhancing creativity, productivity, and communication.

To him, evangelism goes beyond traditional sales tactics because it’s about genuinely believing in the value of what you are promoting and wanting to share that value with others. It is about making a positive impact on the lives of others by introducing them to something that can improve their quality of life.

Whether it is through promoting a product that enhances creativity or sharing a personal success story, spreading the good news can have a ripple effect, encouraging others to pursue their own goals and dreams. This is why being an evangelist is very close to his heart and something that influences the rest of the work he does.

Overcoming Self-Doubt and Finding the Hidden Benefit of Imposter Syndrome

Thinking back on his career, Guy reflects on the things that held him back at times and finds that most people are held back by their mindset. You can have people in your life who don’t believe in you and, as much as it sucks it’s also a relatively easy thing to ignore as long as you believe in yourself. However, if you don’t believe in yourself, then that’s a real problem.

In his experience, this kind of mentality can slow your progress, as it did for him back when he was writing his first book. Filled with self-doubt, he wondered if he had what it took to publish a book. Thankfully, he was able to overcome this by realizing that he didn't need external validation or permission to pursue his passion. It’s a thinking he carries with him and advises anyone to adopt, whether they wish to write a book, make a movie, or try anything new.

Doubts about one's capabilities often stem from imposter syndrome, a common feeling of inadequacy experienced in new or challenging situations. However, Guy asserts that imposter syndrome can signify awareness and humility, catalyzing growth, rather than a barrier to success. He contrasts this with entitlement syndrome, emphasizing that while imposter syndrome can be overcome and lead to personal development, entitlement is counterproductive to growth.

Guy’s Advice on Growing a Successful Marketing Agency

The most impactful companies in history are those that continually revisit their customers' preferences and adapt to industry innovations. They go back and ask what it is their customers most enjoy about the product they offer and adapt using new technologies. According to Guy, Kodak could have realized they were in the preserving memories business instead of the chemicals and film business and pivoted to adapt to that new technology.

Likewise, successful agencies must keep ‘working backward’ and never lose sight of what it is clients want and how they can help them. Moreover, the best agencies are the ones that can solve the biggest problems the fastest. For instance, agencies that integrate AI into their services and embrace new technologies outperform their competitors. This forward-thinking approach ensures agencies remain relevant and capable of addressing clients' most pressing challenges.

The Paradox of Remarkability and the True Path to a Remarkable Career

In his latest book, Think Remarkable, Guy delivers a practical and sometimes radical discussion on how to transform your life and make a difference. It is an extension of the work he has done on his podcast Remarkable People, where he has interviewed the likes of Jane Goodall and Marc Benioff. Through his conversations with high achievers, he shares valuable insights on how to become remarkable.

First off, as counterintuitive as it may sound, Guy’s #1 advice to creating a remarkable career is not striving for remarkability. To him, the real way to be remarkable is by striving to make a difference. People like Jane Goodall didn’t stop to think how she could get people to think she was remarkable. She just went ahead and did remarkable things. The natural outcome of adopting this mindset is that you don’t need to position yourself as a visionary; people just conclude that you are.

In today's rapidly changing world, where technology and artificial intelligence are transforming industries and job markets, the importance of making a difference becomes even more crucial.

So how can agencies be in the game long enough to make a difference and find success? From his experience in tech, Guy’s advice is to keep throwing stuff at the wall and be ready to highlight your success. “One thing Silicon Valley is very good at doing is declaring victory and hiding defeat”, he says jokingly. He acknowledges that navigating the path to success in business is often humbling and emphasizes the importance of perseverance and resilience.

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