Masters of Scale The business behind OnlyFans, with CEO Keily Blair
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Dec 4, 2025 
Keely Blair, the CEO of OnlyFans, discusses the platform's meteoric rise to a $7 billion revenue powerhouse and its pivotal role for creators. She delves into the brand's evolving perception, emphasizing a safe space for adult content with strong safety measures like age verification and moderation. Keely also reveals insights on transitioning beyond just adult content through initiatives like OFTV and partnerships with comedians and athletes. Additionally, she shares thoughts on AI regulations and advocates for a more inclusive future with diverse payment options for creators.
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Awareness Is An Asset Not A Problem
- OnlyFans embraced high brand awareness and a loyal community rather than seeing stigma as a problem.
- Keely Blair views curiosity and intrigue as an asset to reshape perception and grow beyond assumptions.
Built-In Monetization Changed Creator Economics
- OnlyFans was built for adults and monetization from day one with an 80/20 split favoring creators.
- That native monetization attracted marginalized adult creators who couldn't monetize elsewhere safely.
Make Safety Nonnegotiable With Strong Verification
- Require rigorous identity and age verification to improve creator safety and accountability.
- Keely Blair recommends verified users and moderation to make adult content safer and ethical.