Coffee & Compete #60 - SEASON 3 PREMIERE! Carving out a Competitive GTM Advantage | Devon O'Rourke, Fluvio
We are back for Season 3 of the Competitive Enablement Show! In the season premiere, founder and managing partner at Fluvio Devon O'Rourke joined Adam to talk about what it takes to create a winning go-to-market motion. Devon shares why it's a mistake to put the cart (your product) before the horse (your GTM motion), why the best leaders understand that decisions are always a two-way door, and why your leadership team needs to understand the market landscape — especially your position relative to the competition.
Key Moments:
(00:00) Adam and Ben riff on Devon's interview
(04:42) The genesis of Fluvio's podcast Embracing Erosion
(09:25) Common traits of a successful GTM motion
(12:58) An example of GTM motion success
(14:34) What causes problems with respect to GTM
(17:21) The importance of understanding your competitive landscape
(21:45) What the C-Suite needs to know in GTM motions
(26:03) How to run an effective GTM workshop
(29:22) Rapid fire!
Make sure to check out Fluvio's newly released podcast, hosted by Devon himself, Embracing Erosion on the Compete Network.
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Host: Adam McQueen
Producer/Audio Editing: Ben Ronald
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
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