
The Operations Room: A Podcast for COO’s
73. Building an AI First Organisation Part 2
In this episode we discuss: Unlocking AI for Non-Technical Leaders. We are joined by Charlie Cowan, Founder of Kowalah and author of "How To Sell Tech" and “The Revenue Operations Playbook”.
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We chat about the following with Charlie Cowan:
- Is AI more accessible than we think?
- What’s the difference between AI agents and workflows—and why does it matter for businesses looking to scale?
- How can organizations build their own AI-powered tools instead of relying solely on SaaS solutions?
- What role does leadership play in AI adoption, and why is AI literacy now a must-have skill for future executives?
- Can a simple “power hour” or habit shift really transform your productivity—and what does AI have to do with it?
References
- https://www.linkedin.com/in/charliecowan/
- www.charliecowan.ai
- www.kowalah.com
Biography
Charlie works with CEOs and senior leaders looking to embed AI behaviours across their organisation.
With a 25 year career in SaaS, consulting and enterprise sales, Charlie bridges the gap between AI technology and practical applied use cases that help teams work smarter and faster.
Charlie is the author of two books - How To Sell Tech and The Revenue Operations Playbook.
Charlie is the founder of Kowalah, an AI-powered platform that helps buying teams to run a great buying processes, pick the right vendors and reduce the fear of messing up.
Charlie built Kowalah as a solo-founder using AI development tools.
To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.
Summary
26:36 Introduction to AI Adoption for Non-Technical Executives
027:16 Understanding AI Optimism vs. Pessimism
28:08 Defining AI Policies for Effective Implementation
29:52 The Concept of Agentic AI
31:23 Distinguishing Between Agents and Workflows
33:01 Building Effective AI Agents
37:49 Evaluating Future Tech Stacks for AI Integration
43:05 Empowering Leadership in the Age of AI
46:06 Navigating AI Tools for Policy Management
46:23 Crafting Effective Prompts for AI Tools
49:54 Building a Data Repository for Enhanced Insights
51:44 The Power Hour: Maximizing Productivity
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