Brave UX with Brendan Jarvis 🇺🇦 Indi Young - Listening Deeply to Understand the Problem Space
Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes.
Highlights include:
- Why are we so obsessed with solutions in software?
- What do we need to ask ourselves before running research?
- Can we expect business stakeholders to trust qualitative data?
- What does it mean to listen deeply and why is it important?
- Is Big Tech morally bankrupt?
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Who is Indi Young?
Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi.
Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology.
Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies.
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Find Indi here:
LinkedIn: https://www.linkedin.com/in/indiyoung/
Twitter: https://twitter.com/indiyoung/
Website: https://indiyoung.com/
Indi’s books:
📙 Practical Empathy - For Collaboration and Creativity in Your Work:
https://indiyoung.com/books-practical-empathy/
📗 Mental Models - Aligning Design Strategy with Human Behaviour:
https://indiyoung.com/books-mental-models/
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Hosted by Brendan Jarvis:
LinkedIn: https://www.linkedin.com/in/brendanjarvis/
Website: https://thespaceinbetween.co.nz/
Twitter: https://twitter.com/brendanjarvis/