[Top Agency Series] Recruitment Strategies for Aligning Offshore Talent With US Company Values

Carlos Corredor is the Co-founder and CEO of Condor Agency, an ROI-driven digital marketing firm. He has 10 years of experience working in digital strategy and analytics and measuring the impact of marketing initiatives on business outcomes. Before Condor, Carlos was the Senior Manager of Digital Marketing and Analytics at Rise Interactive.

Antonio Santana is the Co-founder and President of Condor Agency, which also functions as a staffing agency connecting US businesses with qualified, English-speaking Latin American talent. As a sports entrepreneur, he is also the Founder and Director of Wahoo, a platform that helps MLB teams find optimal prospects in the international market.

In this episode…

In a demanding talent market, companies struggle to acquire experienced staff who can provide value to the business. Some agencies leverage offshore talent to fill roles instantly. But these talent bases don’t always align with the company culture. So how can you develop a strategic hiring system to acquire people who suit your needs?

Carlos Corredor and Antonio Santana have established a scoring system for agencies to evaluate and rank potential candidates. This model incorporates soft and hard skills so companies can assess diverse applicants’ abilities to conform to US business culture. Following the scoring system, eligible candidates participate in a panel interview in which they answer situational questions that help businesses determine value alignment.

In today’s episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Carlos Corredor and Antonio Santana, Co-founders of Condor, to discuss innovative hiring and recruiting methods. Together, they explain their fundamental criteria for identifying qualified talent, how they manage competing services within their agency, and their clients’ ideal talent base.