Build Recurring Revenue and Scale Smartly with Agency Coach

Jan 6, 2025

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Episode Notes

Join Virginia Purnell as she interviews Mike Schmidt and AJ Rivera, the dynamic duo behind Agency Coach. With decades of experience in building and scaling agencies, they’ve dedicated themselves to helping others succeed in the digital marketing world.

Key Takeaways:

The difference between leads and prospects—and how to convert one into the other.
Building recurring revenue to create financial freedom and stability.
Why focus and consistency are critical for scaling your business.
Overcoming shiny object syndrome to stay on track with growth goals.
Practical steps for delegating tasks and removing yourself from day-to-day operations.
Using simple formulas to boost leads, conversions, and revenue by 15% and double your business.

Mike and AJ emphasize that business is a game you get to design—so why not create one you love?

Key Questions

(01:38) Thanks for being with us today. I was going to say, how did you guys get to where you are today? The brief backstory.

(04:22) Do you have a particular niche that you guys work with now for your agency coach?

(05:12) How do you get in front of those potential clients?

(13:30) What are some of the online channels that you guys use for gaining prospects?

(14:43) What are some big goals that you guys are looking to achieve over the next year or two?

(18:45) Do you have any tips on how to stay focused and not have so much maybe shiny object syndrome, or let's implement all these things all at once?

(24:06) When you guys are planning, do you guys follow a 90 day or 12 week for your project focus or new idea focus or whatever, or is there some other system?

(28:51) How have you guys, let's say, bounced back from obstacles in your business and not let it drag you down or keep you down?

(33:49) What's the best advice that you guys have ever received?

(35:45) What about the best advice you've ever given?

(41:29) Was it hard to, let's say, let go and remove yourself from those aspects of working in the business?

(47:03) Is there anything that we haven't touched on yet that you would like to?

(47:26). Where can we go to learn more about you and what you guys do?