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Bloomberg Talks
Ferrari CEO Benedetto Vigna Talks China-EU EV Trade
May 23, 2024
Ferrari CEO, Benedetto Vigna, talks about the company's move towards fully electric supercars and trade tensions over EVs between Europe and China. The discussion highlights Ferrari's unique approach to electrification, competition in the EV market, strategic vision for future car models, and China market differentiation.
10:22
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Quick takeaways
- Ferrari is confident in selling fully electric supercars similar to combustion-engine models.
- Competition in EV market prompts European innovation while Ferrari emphasizes quality and unique emotional experience in cars.
Deep dives
Ferrari's Electrification Journey
Ferrari, known for its luxury cars, is transitioning to battery power by building a factory for hybrid and electric cars. The first fully electric model is expected next year. Around 50% of Q1 car sales were hybrid. The CEO, Benetto Vigna, highlights the uniqueness and emotion of their upcoming electric model.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode