The Duct Tape Marketing Podcast The Framework That Transformed My Business (And Can Transform Yours Too)
12 snips
Jan 23, 2025 
Nick Sonnenberg, founder of Leverage and bestselling author of "Come Up for Air," dives into his transformational CPR framework for business productivity. He shares how he overcame chaos through effective Communication, Planning, and Resources, emphasizing the importance of streamlining team collaboration. Nick discusses the power of prioritization and delegation, even advocating for a 'not to do' list to boost efficiency. He highlights cultural change as essential for long-term success, showcasing how tailored systems can revolutionize operations for any size business.
AI Snips
Chapters
Books
Transcript
Episode notes
Drowning in Work
- Nick Sonnenberg's company grew rapidly to seven figures but faced high client churn and debt.
- His business partner's sudden departure led to a 40% loss in clients, team members, and revenue.
Time as an Investment
- Nick realized that time is an investment, similar to money.
- He understood he needed to fix his workflow to escape the constant workload.
The CPR Framework
- Nick identified three main time-wasting areas: communication, planning, and resources (CPR).
- This formed the basis of his CPR business efficiency framework.
