Nick Sonnenberg, founder of Leverage and bestselling author of "Come Up for Air," dives into his transformational CPR framework for business productivity. He shares how he overcame chaos through effective Communication, Planning, and Resources, emphasizing the importance of streamlining team collaboration. Nick discusses the power of prioritization and delegation, even advocating for a 'not to do' list to boost efficiency. He highlights cultural change as essential for long-term success, showcasing how tailored systems can revolutionize operations for any size business.
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Drowning in Work
Nick Sonnenberg's company grew rapidly to seven figures but faced high client churn and debt.
His business partner's sudden departure led to a 40% loss in clients, team members, and revenue.
insights INSIGHT
Time as an Investment
Nick realized that time is an investment, similar to money.
He understood he needed to fix his workflow to escape the constant workload.
insights INSIGHT
The CPR Framework
Nick identified three main time-wasting areas: communication, planning, and resources (CPR).
This formed the basis of his CPR business efficiency framework.
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How Teams Can Leverage Systems and Tools to Stop Drowning in Work
Nick Sonnenberg
In *Come Up for Air*, Nick Sonnenberg provides a blueprint for teams to transition from being overwhelmed by work to gaining an extra full day per week in productivity. The book introduces the CPR® Business Efficiency Framework, a proven system for leaders, managers, and teams to reduce inefficiencies and focus on work that drives results. Sonnenberg shares empirical strategies from his experience in turning his company around and helping numerous organizations achieve explosive growth through efficient use of tools and systems.
On this episode I had the opportunity to talk with Nick Sonnenberg, founder of Leverage and Wall Street Journal bestselling author of Come Up for Air, to explore his CPR framework for transforming business productivity. Nick shares expert insights on fixing broken workflows, streamlining team collaboration, and helping organizations move from chaos to clarity. By focusing on Communication, Planning, and Resources, he reveals practical strategies to save time, reduce stress, and scale sustainably.
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