
HANSA.newscast by Janne Silden #73 The Future of Maritime Digitalization: Platforms, Not Tools – Joy Basu, CEO Smart Ship Hub
Maritime digitalization is changing faster than ever. In this episode, I speak with Joy Basu, CEO of Smart Ship Hub, about why the industry is moving away from isolated tools and toward unified digital platforms.
Joy explains that the past twelve months have brought more disruption than the previous several years: mergers and acquisitions, major investments in data infrastructure, and a growing focus on cloud, GPU processing, and high-frequency sensor data. He outlines why corporate users now want integrated systems that combine vessel performance, decarbonization metrics, condition monitoring, AI diagnostics, and legacy-to-smart upgrades in one environment.
We also discuss the sharp drop in technology costs—from USD 280,000 per ship to under USD 10,000—and what this means for small and midsize operators. Joy describes Smart Ship Hub’s platform approach, global customer footprint, and why “connected ecosystems” will define the next decade of maritime operations.
The episode concludes with a candid reflection on entrepreneurship, personal sacrifice, and the coming impact of AI on the maritime sector.
