S5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand Goetzen

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process.

Key Timecodes

• (0:56) - Building a Sustainable SaaS Business
• (1:26) - Defining Sustainable Growth
• (2:51) - The Changing Landscape of Growth
• (4:55) - The Power of Brand Influence
• (6:13) - High Intent Lead Generation Strategies
• (9:37) - Four Key Growth Strategies for B2B
• (11:34) - Harnessing Thought Leadership and Outbound
• (16:53) - Best Practices for Sustainable Success
• (19:04) - Real-World Examples of Effective Branding
• (23:39) - The Role of User Experience in Growth
• (24:01) - Strategies for Achieving Sustainable Growth
• (30:43) - Tips for SaaS Founders’ Success