In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast, host Joran Hofman sat down live with Ferdinand Goetzen, a founding partner at the Growth Syndicate, at the B2B Rocks SaaS event in Paris, where Ferdinand shared his key tips for building a strong SaaS business and offered valuable insights into this complex process.

Key Timecodes

(0:56) - Building a Sustainable SaaS Business
(1:26) - Defining Sustainable Growth
(2:51) - The Changing Landscape of Growth
(4:55) - The Power of Brand Influence
(6:13) - High Intent Lead Generation Strategies
(9:37) - Four Key Growth Strategies for B2B
(11:34) - Harnessing Thought Leadership and Outbound
(16:53) - Best Practices for Sustainable Success
(19:04) - Real-World Examples of Effective Branding
(23:39) - The Role of User Experience in Growth
(24:01) - Strategies for Achieving Sustainable Growth
(30:43) - Tips for SaaS Founders’ Success

S5E2 - Building a Sustainable SaaS Business: Key Strategies for Long-Term Growth With Ferdinand Goetzen