The Contractor Fight with Tom Reber TCF1071: The Truth: You’re 20% Too Cheap (Raise Prices Today)
Nov 6, 2025
Struggling to see profits despite hard work? Discover why raising your prices is essential for your bottom line. Learn to track crucial financial metrics and eliminate waste in your business. Audit your overhead costs like a pro and delegate low-value tasks to focus on what truly matters. Plus, get a practical checklist to double your profit without taking on more jobs. It’s time to shift from handyman to profit surgeon and reclaim your financial success!
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Sales ≠ Profit Automatically
- Many contractors confuse more leads with more profit and miss hidden losses in their business.
- Tom Reber argues profit growth often comes from discipline, not just chasing sales.
Track Three Core Numbers
- Know three core numbers: gross profit, overhead, and net profit, and track them regularly.
- Pull your profit and loss and monitor these to stop guessing and start improving profit.
Price For Profit Now
- Raise gross profit by charging more and improving field efficiency starting now.
- Start pricing at least double your direct job costs as a simple baseline to increase margins.