Why Engineering Needs a Seat at the Negotiating Table with Melody Hildebrandt #72

M&As can be a major disruption for engineering orgs… so how can eng leaders strategically approach deal structuring in a way that benefits instead of distracts? Melody Hildebrandt (EVP Eng / CISO @ Fox Corporation & COO @ Blockchain Creative Labs) shares her experience representing the tech org during the biggest deal in entertainment history, what she learned negotiating on behalf of the tech org, and how they were able to use the event to accelerate innovation and productivity.

ABOUT MELODY HILDEBRANDT

Melody Hildebrandt (@mhil) is the Chief Information Security Officer at FOX and Chief Operating Officer of its subsidiary Blockchain Creative Labs (BCL). She is responsible for the cyber security posture of the entire business, spanning Fox Sports, Fox News, and Fox Entertainment. She also leads technology Merger & Acquisition efforts, identifying areas for investment of the company, leading to her current operating leadership role of FOX’s expansion into NFT and other blockchain technologies through the $100m creative fund of BCL.

Previously, she ran product and engineering for all digital experiences across web, mobile, and living room applications within the FOX brands, notably leading the platform architecture to stream Super Bowl 2020, which broke all previous national video concurrency records while also setting a new quality bar with 4K/HDR. She is the Executive Sponsor of FOX Women in Technology and on the FOX Technology Diversity, Equity and Inclusion Council.

She previously was the Global Chief Information Security Officer at 21st Century Fox where she was responsible for the cyber security posture of 21CF businesses including 20th Century Fox, Fox Networks Group, National Geographic Partners, Fox News, Star India and others. She moved into a larger role at FOX following the announcement of the spin-off of many assets to Disney.

Before joining 21CF, she was an executive vice president of Palantir Technologies. An early employee of the company, she helped start Palantir’s Commercial work, opened its New York Office, and led Palantir’s sales, product and field execution in cyber security, anti-money laundering, and rogue trading detection. Prior to that, she consulted to US and international governments with Booz Allen Hamilton where she designed military and strategy wargames.

"One thing that we intervened on very quickly because we were AT the table for (the conversation), "How should we structure the deal?" Was to do something that was quite counter-intuitive I think, and very controversial... Which was to say ‘Let's essentially value all of our current technology assets at near-zero... And make them part of the deal.’"

- Melody Hildebrandt   

SHOW NOTES:

• Background on the Fox Disney “mega-deal” (3:14)
• How to structure an M&A to accelerate your tech roadmap (5:45)
• Motivating engineering teams with forcing functions (10:07)
• What it was like representing a tech org in deal structuring (13:22)
• How to develop an engineering org’s merger strategy (18:00)
• M&A negotiation tips for engineering leaders (20:41)
• A critical skill for eng leaders: converting tech pains into business goals (23:45)
• How to get executive buy-in on engineering initiatives (29:01)
• “Crashing” your way to a seat at the table (32:18)
• Melody’s process for setting the strategic direction of an engineering org (33:37)
• Managing engineering teams from high and low — the middle is death (36:02)
• Why this M&A event continues to accelerate innovation (39:10)
• Rapid-Fire Questions (44:18)
• Takeaways (49:10)

LINKS AND RESOURCES

• (article) A super-powered approach to tech transformation - Melody Hildebrandt& Paul Cheesborough’s article on the untold story of the 21st Century Fox & Disney transaction
• (podcast) Conversations with Tyler esteemed economist Tyler Cowen engages with today’s most underrated thinkers in wide-ranging explorations of their work, the world, and everything in between.
• (book) Project Hail Mary by Andy Weir
• (reference) The Masked Singer NFT project - www.maskverse.com