A Brutally Honest Conversation with Smosh

Anthony Padilla and Ian Hecox, founders of Smosh, discuss their experiences running the company for over 20 years, the value of working as a creative duo, building platforms and making deals, hydration and audience perception, creating documentaries and elevating content quality, the early days of pre-YouTube video creators, the perception of content and forgiveness of mediocrity, joyful absurdity and influences, the impact of commercialization on industries, scripting and producing sketch comedy, diversifying a platform or brand, resentment, loss, and reconnecting, the internal struggle of leaving Smosh, and creating a fun and enjoyable space for creators.