Podnews Daily - podcast industry news Women’s podcast listenership triples
Sponsored by Magellan AI. Find the right shows fast. Magellan AI helps match your brand to the right audience. Plan smarter podcast buys
- Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching).
- Sounds Profitable's Tom Webster is hosting a free webinar today at 2pm Eastern, examining ad-supported podcasting compared to other ad-supported media. It’s the largest cross-platform study of its kind, and is the first to isolate the audience for ad-supported podcasts - which is different to the overall podcast audience.
- Acast has announced an exclusive, global podcast deal with The Athletic. The Athletic is currently #8 publisher in Podtrac, and its premium sports podcasts will be monetised across audio and video.
> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.
Classifieds - your job or ad here
- Podcast Growth & Monetization tips every Thursday! — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 3,600+ Pod Pals on this list.
- Monetize Smarter, Not Louder. — Your audience isn’t just numbers on a spreadsheet, and your sponsors shouldn’t be, either. BackBeat Media connects podcasters with brands that actually fit—so you stay authentic and get paid.
- The Advertising Landscape — Join Sounds Profitable's Tom Webster on Wed, April 16, for the first look at ad-supported podcasting compared to other ad-supported media, in the largest cross-platform study of its kind.
Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, The Podglomerate, Cloud10, audioBoom, Audiohook, Podscribe, Simplecast, Steve Lack: Audio, SALT, Cohost, RedCircle, Resound, Riverside.fm, Jar Audio, Podchaser, Awesound, Disctopia, Libsyn, Knucklehead Media Group, Podpage websites, We Edit Podcasts, Evergreen Podcasts, Acast
Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, The Roost, Podium , Jonekiri, SoundStack, Huberman Lab, Ask Ralph Christian Finance, Compliance Podcast Network, POW PR, Voxtopica, Gilded Audio, ARN's iHeartPodcast Network Aust, Ausha, Gumball, Storyboard, Frequency, Tink Media, The Podcast Haven, Castbox, Geopolitics and Empire podcast a, Red Seat Ventures, Truefans, Podcastpage, Message Heard, Health Podcast Network, Jam Street Media, Lemonada Media, Blubrry, Headliner, matchmaker.fm, Podcast Taxi, Double Elvis Productions, Wondery, Castos, Optimal Living Daily, Sonic Influencer Marketing, Rhapsody Voices, Oxford Road, Diversion Podcasts, Zvook, Heartcast Media50, Ossa Collective, Transistor, Rephonic, Hear.Here.Singapore, Podcast Partnership, StreamGuys, Content10x, Ad Results Media, She Podcasts, Cleanfeed, Podcast Movement, Podigy, Lower Street, School of Podcasting, Adopter Media, Sonix, Revolver Podcasts, Signal Hill Insights, Edison Research
Our supporters pay for Podnews, so everyone can read it. Join them today.
Image: Katie Lyke