Forget Generic Advice: Tailored Email Marketing Strategies with Bev Feldman

4 snips

Jun 13, 2023

Bev Feldman, known as "Your Personal Tech Fairy," is an email marketing strategist who helps consultants build authentic relationships through tailored strategies. She discusses why a smaller, engaged email list can be more valuable than a large one, stressing the importance of personalized messaging. Bev emphasizes the need to choose the right email marketing platform that aligns with individual business goals. The conversation also highlights how aligning personal values with business practices can enhance connections and foster lasting client relationships.

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ADVICE

Engaged List over Large List

Focus on an engaged email list instead of a large one.
Prioritize subscribers who open, click, and reply to your emails.

INSIGHT

Vanity Metrics vs. Engagement

Vanity metrics like follower count don't necessarily translate to business success.
Focus on metrics that indicate genuine engagement and potential for conversion.

ADVICE

Open Rate Context

Track email open rates, but understand their limitations due to factors like Apple's iOS updates.
Compare open rates across multiple emails to gain more meaningful insights.

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Ever felt like you don’t know what to write to your email subscribers, or don’t even know why you have a list, to begin with? If you find yourself spinning in circles trying to figure out how often to email your list, what to include in your emails, and what metrics to measure, you are not alone.

Most of the mass-marketed advice we have been subjected to is meant for course creators and coaches who build their list with Facebook ads, a 2% conversion rate, and plenty of unsubscribers just looking for the latest freebie, what are the standards for experts and thought leaders?

Enter Bev Feldman, Your Personal Tech Fairy. Bev is a seasoned email marketing strategist whose expertise in email automation and relationship building has made her a sought-after resource for experts and consultants looking to improve their email marketing game.

In this episode, Bev & I dig into:

Focusing on an engaged email list instead of just amassing huge numbers.
Personalizing email marketing based on the business model and individual persona.
Selecting the email marketing platform suited to your enterprise needs.
Engaging expert assistance in navigating complex email marketing systems.
Establish lasting connections with clients through shared values and transparency.

The key to a successful email strategy lies in understanding your audience's requirements and tailoring your messaging accordingly. During the interview, Bev mentioned our mutual mentor, Dr. Michelle Mazur, who believes if you have a high-ticket, high-touch program with a handful of clients a year, you can probably just email your people quarterly and spend your time on other networking and relationship-building activities.

Connect with Bev online:

You know that email marketing is just one piece of the puzzle to creating a stand-out, sought-after business, right? If you are ready to look at the big picture and not just a couple of pieces, then it’s time to work with me on my 12-week 1:1 program, The Boss Up Breakthrough. Taking the first step is easy, just schedule a free 30-minute consultation right here: https://bit.ly/calendly-free-consultation

Not quite ready to work with me, but you’re ready to take the next step beyond the public podcast? I just launched a PRIVATE PODCAST and you can listen to it from the same podcast player where you enjoy this one. “Show Up Like a Boss” is like a behind-the-scenes look at working with me through the eyes and ears of 10 of my private clients. Grab it for free by clicking here: https://bit.ly/show-up-like-a-boss