Low-ticket models and sales strategy with Leonie Dawson
Nov 14, 2023
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Entrepreneur Leonie Dawson discusses low-ticket sales models, marketing strategies, and the importance of showing up consistently. She shares the benefits of a low-ticket pricing strategy, advice on effective sales and marketing, and the multiplier effect of sharing content. The podcast also covers the benefits of sales training programs and includes a success story of someone who made millions with minimal work hours.
For just $99 per year, subscribers gain access to all of Leonie Dawson's courses, programs, books, and templates, making her academy a valuable resource worth over $8,500.
Having a low ticket business model, selling $100 products to a larger audience, can make it easier for people to invest, share with friends, and join the community, although paid ads may be less profitable with a lower-priced offer.
Deep dives
Special episode featuring Leonie Dawson
In this special episode of the Heartcented Business podcast, Tash Corbin welcomes Leonie Dawson back to discuss her spectacular academy, which will be doubling in price on December 1st. Leonie shares that for $99 a year, subscribers gain access to all of her courses, programs, books, and templates, worth over $8,500. She emphasizes that while there is a wide range of content available, subscribers do not have to use it all to get value from the academy.
Benefits and downsides of a low ticket business model
Tash and Leonie discuss the benefits and downsides of having a low ticket business model. Leonie explains that she prefers to sell $100 products to a larger audience rather than high-priced products to a small group. She highlights that a lower price point makes it easier for people to invest, share with friends, and join her community. However, she acknowledges that paid ads may be less profitable with a lower-priced offer. They also touch on the need to communicate value and build trust with customers.
Sales and marketing insights from Leonie
During the discussion, Leonie shares advice on sales and marketing. She underscores the importance of investing in a compelling sales page, building trust with testimonials, and repeating marketing messages numerous times. Leonie encourages marketers to market more than they think they should, particularly as women and non-binary individuals who can be more reserved about promoting their offerings. She also emphasizes the effectiveness of repurposing content and creating evergreen pieces to maximize reach and impact.
This is a super special release podcast with the fabulous Leonie Dawson, because Leonie’s Academy is DOUBLING in price on 1 December 2023 - and I wanted to make sure that you don't miss out on joining Leonie's Academy for just US$99 per year!
I haven't gone off my podcast episode numbers for YEARS! But I just had to do this special episode to share the big news about Leonie's Academy price increase, AND so that I could pick Leonie's brain about some juicy business strategies.
In this episode, Leonie and I are talking all about making sales, and we'll be diving deep into Leonie's business model, because it's a very different business model to my own, yet there are so many things we absolutely agree on when it comes to business and marketing.
Make sure to check out Leonie's Academy before the price increases. My affiliate link can be found in the show notes of today's episode!