Masters of Scale How to take creative leaps — and land them, w/Future Shape's Tony Fadell
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Aug 16, 2022 
Tony Fadell, co-creator of the iPod, iPhone, and Nest, shares his journey from inventive childhood to Silicon Valley visionary. He discusses the delicate balance between creative freedom and structured guidance, revealing lessons learned from the dot-com bust and his time at Apple. Fadell highlights the importance of understanding user needs and encourages adopting a beginner's mindset for continual growth. He emphasizes the value of community support for startup founders and the role of mentorship in nurturing the next generation of entrepreneurs.
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Early Influences
- Tony Fadell's grandfather fostered his creativity by letting him experiment with tools and repairs at a young age.
- This hands-off approach, combined with guidance, taught him valuable lessons about building and improving things.
General Magic Pursuit
- Tony Fadell's passion for Apple products began with the Apple II and Mac, leading him to pursue a job at General Magic.
- Despite limited information, he was determined to work there, showcasing his drive and ambition.
The Importance of 'Why'
- At General Magic, Tony Fadell observed an overemphasis on experimentation without a clear product vision.
- He highlighted the importance of asking 'why' when developing a product, emphasizing the need for a clear purpose.