In a world saturated with data, a compelling corporate story serves as a guiding light, creating lasting impressions and kindling engagement. It extends beyond external communication, weaving into the fabric of organisational culture, influencing employee perceptions, and fostering a shared sense of purpose. Join us in an insightful conversation with Jyoti Gupatara as he shares insights about the profound impact of storytelling on leadership, culture, and brand identity.
[00:35] - About Jyoti Guptara
Jyoti is a story strategist.
He is the author of a book titled, “Business Storytelling from Hype to Hack.”
He has published several articles on the importance of storytelling in the corporate environment.
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