The Game with Alex Hormozi Building Wealth While Building A Business | Re-Air Ep 290
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Jan 15, 2025 Discover how one entrepreneur navigated a financial crisis while scaling their fitness business. Hear about the strategic shift to a direct-to-consumer model that embraced resilience. The conversation emphasizes the crucial link between profitability and business growth, with personal anecdotes showcasing innovative solutions. Tune in for insights on maintaining cash flow while building a sustainable enterprise.
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Gym Launch Challenges
- Alex Hormozi discusses his experience with Gym Launch, where he helped gym owners fill their facilities.
- He faced a significant financial setback when gym owners refunded clients after his team's sales efforts.
Refund Death Spiral
- High refund rates, exceeding profit margins, created a financial "death spiral."
- The lack of gym owners' "skin in the game" contributed to the escalating refunds.
Shifting Focus
- Alex shifted focus to Layla's online fitness business to generate revenue.
- Despite initial success, he still needed to address the existing financial deficit.