Emma Casey, "The Return of the Housewife: Why Women Are Still Cleaning Up" (Manchester UP, 2025)

How has the rise of digital platforms changed domestic labour? In The Return of the Housewife: Why Women Are Still Cleaning Up (Manchester UP, 2025), Emma Casey, a Reader in Sociology at the University of York, explores the rise of the ‘cleanfluencer’. Situating the way specific online discourses now valorise and glamourise housework, the book gets under the false promise of happiness that hides the reality of gendered labour inequalities. Linking housework, digital and platform society, self-help, and feminist theory, the book is a wide-ranging critical blueprint for a new domestic revolution. It is essential reading across the humanities and social sciences, as well as for anyone interested in understanding the gendered and racialised division of labour in contemporary society.

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