On today’s episode, we’re happy to have the author of Average Sucks, Michael Bernoff back on the show. After almost a year since the release of a book that has changed lives, Michael gives us a look inside the process of the book, why he struggled to write it for 10 years, and what it was like releasing the book in 2020. 

Everytime you sit down with Michael, you learn something about human psychology and more about how to get the life you want, so of course he has a lot more to share with us today, including the concept of his next book!

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry, and author of Average Sucks: Why You Don't Get What You Want (And What to Do About It). 

He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising. Michael is both a teacher and lifelong student of self-development and personal transformation. 

We all have an identity, and that identity is controlled by our average. To get something different and better, we have to lean into our zone of greatness. If we want to get what we want, we have to play above and beyond what we’re capable of. We have to play the game as the full version of ourselves. 

To join The Average Sucks Challenge for free, head over to https://averagesuckschallenge.com/friends. 

Guest Info

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry, and author of Average Sucks: Why You Don't Get What You Want (And What to Do About It). 

He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising. Michael is both a teacher and lifelong student of self-development and personal transformation. 

To join The Average Sucks Challenge for free, head over to https://averagesuckschallenge.com/friends.