Increasing Popularity of Herbal Waters

Herbal waters have gained immense popularity among young consumers in China, with drinks such as red bean water, longan water, and goji berry water leading the trend this summer. These beverages, which traditionally align with Chinese dietary therapy practices, are being embraced by the 18 to 36 age demographic, making up nearly 70% of the market. The market is projected to surpass 10 billion yuan by 2028, highlighting the significant growth potential. This surge showcases a shift in preferences as young people lean towards healthier, naturally infused drinks over sugary beverages.